Located in Paris (France), Tanagora is a consulting company dedicated to supporting both tech solution providers and merchants in driving growth and optimizing performance.
We specialize in sales strategy, interim management, and payment optimization, offering expert guidance to meet the unique challenges of each sector.
With over 20 years of experience, we have a deep understanding of the tech industry, having led sales teams and worked as account executives. We know how difficult it is to find qualified profiles, how long recruitment processes can take, and how non-compete clauses often hinder the ability to attract talent. These challenges can prevent tech solution providers from filling key positions or scaling teams quickly enough to support their business needs. To address this, we offer interim management solutions, stepping in to manage sales teams or fill account executive roles temporarily.
In addition, our extensive work with merchants, whether in-store or e-commerce, has given us insight into the struggles they face. We understand the pressures of running a business while trying to tackle projects like renegotiating payment contracts, selecting alternative payment solutions, or optimizing their payment processes. Merchants often lack the time or resources to dive into these complex projects, and we offer tailored consulting to help them navigate the payment optimization process, improving efficiency and profitability.
Who we serve
Technology Solution Providers (B2B SaaS, Fintech, Payment Service Providers, etc.):
These are businesses that provide technology-based solutions to other companies. This includes SaaS platforms, fintech companies, payment processors, and other tech vendors. Whether you are scaling your sales team, launching new products, or managing complex sales cycles, we provide the leadership, strategy, and operational support you need to accelerate growth.
Merchants (E-commerce, Retail, Hospitality, Leisure, Marketplaces, Fintech, etc.):
Our services also cater to merchants across various industries, both online and in-store. This includes e-commerce stores, brick-and-mortar retailers, hospitality businesses, leisure industries, marketplaces, and fintech companies. We help merchants streamline payment processes, optimize conversion rates, and reduce payment-related costs to boost profitability and enhance the customer experience.
Is this right for you?
Technology Solution Providers (B2B SaaS, Fintech, Payment Service Providers, etc.):
Your Head of Sales or a key Account Executive has left, and you need an experienced leader to maintain stability while recruiting.
You are scaling rapidly, but your current sales leadership lacks the expertise to support growth.
You want to test a new market, but hiring a full-time salesperson is too risky at this stage.
Your sales cycles are long and complex, and you need an expert to improve closing rates.
You lack the internal resources to define or execute a clear go-to-market strategy.
…
Merchants (E-commerce, Retail, Hospitality, Leisure, Marketplaces, Fintech, etc.):
Your online payment conversion rate is low, and customers abandon their purchases due to friction in the payment process.
Your payment service providers (PSP, BNPL, fraud prevention solutions, acquirers, etc.) are too expensive, and you need to renegotiate contracts.
You’re expanding internationally and need to optimize payment methods for different markets.
You suspect fraud-related revenue loss, but lack the internal expertise to identify and fix vulnerabilities.
You need help streamlining your payment setup across online and in-store sales for better efficiency.
…
What does Tanagora mean?
In ancient Greece, the “agora” (ἀγορά) was the beating heart of the city. A place of convergence where ideas clashed, innovations emerged, and every voice found its echo. It was a space of constant motion, where trade, politics, and culture intertwined to shape the future.
Meanwhile, in the Celtic lands, another powerful symbol stood tall: the oak, or “tan” in Gaulish. A sacred tree, it embodied strength, resilience, and deep roots anchoring it firmly into the earth. Unshaken by storms, its trunk stretched toward the sky, reaching ever higher.
Tanagora is where these two forces meet.
The “agora” represents the energy of the modern world—the tech landscape, digital innovation, a fast-moving ecosystem where everything shifts, evolves, and disrupts. It is the space where ideas collide, opportunities arise, and the future is shaped in real time.
The “tan” (i.e. oak), on the other hand, symbolizes the ability to build within this chaos. To create something solid, structured, and scalable—something that rises toward success without being swept away by the turbulence. In a constantly shifting technological world, only strong foundations allow true, lasting growth.
Tanagora is the art of growing giants within the storm.
Building stability in motion. Planting the roots of tomorrow at the heart of change. Ensuring that amid the intensity of the present moment, something strong, enduring, and exceptional takes shape.
This is the true strength: to evolve without losing direction, to rise without losing ground.
This is Tanagora.